What is the Midnight Launch Event?
Customers can purchase the latest iPhone 18 Pro and Pro Max lineup when they join the Midnight Launch event. The event's program begins on October 15, 2026 at 8:00 PM and counts down to midnight of October 16, 2026, when the iPhone 18 Pro series officially opens for sale. Customers who join can be among the first to receive and unbox their device, with games, raffle entries, refreshments, and entertainment throughout the event.
Should I pre-order in-store or join the Midnight Launch event?
Both options give customers access to the iPhone 18 Pro series, with different trade-offs:
|
|
In-Store Pre-Order |
Midnight Launch Event |
|
Unit availability |
Earlier access to incoming units, with a better chance of securing a preferred unit |
Limited walk-in availability |
|
Freebies |
Guaranteed, plus event exclusive gifts |
Guaranteed, plus different event-exclusive gifts |
|
Pickup |
At the customer's preferred, most convenient store |
Limited to the event location |
|
Experience |
Standard order and pickup |
First to unbox, with entertainment and queue perks |
Where can I join the Midnight Launch event?
Customers may purchase the latest iPhone 18 lineup at any of the following Midnight Launch locations:
Beyond the Box
● Robinsons Manila
● Uptown Mall Atrium
Digital Walker
● Glorietta Palm Drive Activity Center
When and where can I start queuing?
Official queuing schedules and designated queuing areas will be announced through Beyond the Box's and Digital Walker's official social media channels. Customers are encouraged to follow these pages and stay tuned for updates:
● Beyond the Box Philippines — Facebook and Instagram: @beyondtheboxph
● Digital Walker Philippines — Facebook and Instagram: @digitalwalkerph
What will happen during the Midnight Launch Event?
● Customers are encouraged to arrive early, as some may begin queuing a few days ahead.
● Each customer receives an event wristband with a queue number, which determines the sequence for taking orders and payment, and eligibility for Queue Perks.
● If a queue number is called and the customer is not present, the number is skipped; the customer needs to wait for it to be called again once the rest of the queue has been served.
● Distribution of queue perks depends on designated seating and priority placement; an absent customer forfeits the incentive when their turn is announced. Missing a turn may also lower the chances of securing a preferred device model, as inventory is limited and sold on a first-come, first-served basis.
● Devices become available for purchase starting October 16, 2026, 12:01 AM, on a first-come, first-served basis; customers are informed if their preferred unit is still available prior to payment.
● Customers are required to pay in full (cash, straight charge, installment, or financing loan); claiming or settling a pre-order balance is not available during the Midnight Launch event.
● A valid government-issued ID is required for credit card payments.
What should I bring to the event?
To help ensure a smooth and comfortable Midnight Launch experience, customers are encouraged to bring:
● Two (2) valid government-issued IDs for identity verification
● A preferred payment method, such as cash, credit or debit card, e-wallet, Apple Pay device
● A mobile device with an active TechBites account (best to create your account ahead of time)
● A power bank to keep devices charged
● Bottled water to stay hydrated
● Wear appropriate clothing and footwear suitable for an extended waiting period. Sandos, basketball/jersey shorts and slippers are not allowed.
Keeping IDs, payment details, and other necessary documents within easy reach helps speed up verification and payment.
What freebies are included if I purchase during the Midnight Launch Event?
Each purchased unit comes with one set of freebies worth up to over ₱30,000 from Beyond the Box's partner brands; colors are not customer-selectable.
Premium Gift Bundle
● Momax Soma Zero Magnetic Case — ₱990
● Momax Glass Pro+ Ultra HD Screen Protector — ₱990
● Momax Glass Pro+ Camera Lens Protector — ₱690
● Function101 MagSafe Loop — ₱990
● Function101 Smart Charger 45W — ₱1,190
● Urbanista Malibu Bluetooth Speaker — ₱8,990
● Momax 1-Vibe Bottle Magnetic Wireless Speaker Flask — ₱3,490
● Bellroy Lite Tech Kit — ₱3,190
Midnight Launch Exclusive Gift (Limited Availability)
First customers* per Midnight Launch venue may avail of the Midnight Launch Exclusive Gift when they purchase one iPhone 18 Pro or iPhone 18 Pro Max:
● Marshall Major V Bluetooth Headphones — ₱8,690
*First 230 for Uptown Mall, first 120 for Robinsons Manila and first 150 for Digital Walker Glorietta
* Exclusive gifts are available for back orders as long as they are within the customer limit. Customers that order or place Advance Order (back orders) may bring home their Gift bundles.
Activation Gift Customers who activate their device upon claiming (starting October 16, 12:01 AM) receive a complimentary Limited Edition Native Union Tote Bag (₱1,790; one per transaction).
Queue Perks
● Early birds (customers 1–100 per site) receive surprise rewards for queuing early
○ Customers 1-10 Marshall Bromley 450 ₱44,990
○ Customers 11-20 DJI Osmo Pocket 4P ₱37,790
○ Customers 21-30 Audioengine HD5 ₱32,990
○ Customers 31-40 Tivoli Model One Digital ₱20,390
○ Customers 41-50 Nothing Headphone (A) ₱10,490
○ Customers 51-100 CMF Headphone Pro ₱5,699
● First 100 plus an e-voucher for 30 gashapon tokens (worth ₱1,950), claimable in-store at select Gashapon Bandai Official branches through the launch weekend. Customers must register their valid email address at the venue entrance to qualify for the voucher. No registration, no vouchers. Vouchers and tokens must be claimed and used until October 25 only. Gashapon Uptown Mall, Robinsons Manila and OneAyala (for Glorietta purchases)
● Gasha Gift or Gasha Surprise pick-a-prize raffle for Midnight Launch customers (one draw per customer)
Freebie terms:
● Freebies are non-refundable and cannot be converted to cash or store credit
● Freebie distribution is subject to availability and must be claimed before the Midnight Launch event concludes; unclaimed items are forfeited in favor of Beyond the Box, Digital Walker, or open_source by Beyond the Box
● 1 type of queue perk per customer based on wristband queue number
● Customers who pick up their reserved unit after 60 days may still do so, but the gift bundle will no longer apply
● Freebies carry a 7-day limited warranty, except the Native Union Tote Bag and Bellroy Lite Tech Kit; defective items may be swapped immediately upon inspection
● Customers are asked to present their event wristband, sales invoice/receipt, and valid government ID to claim Queue Perks
● If in any case unit orders are cancelled by the customer, freebies must be returned in the original condition or the value will be deducted from any previous payment
How can I qualify for a queuing incentive?
Queuing incentives are reserved for customers who meet the following criteria:
● Being among the first customers* to queue at the designated queuing area (incentives may vary depending on queue number)
● Wearing an official queuing wristband that is intact and untampered
● Having consistent names across the event registration, TechBites account, unit order card, sales invoice, and valid government-issued ID.
● For credit card payments, customers must present a valid government-issued ID that matches the cardholder’s name.
Customers are encouraged to review these requirements closely, as any discrepancy may result in disqualification from the queuing incentives.
*Depending on the mechanics
I already pre-ordered an iPhone 18 Pro. Can I claim my unit during the Midnight Launch?
Pre-ordered units are not released during the Midnight Launch event. Customers who successfully pre-ordered may begin claiming their units at the store where they placed their pre-orders starting October 16, 2026, during regular mall operating hours. Units on Advance Order (Back Orders) will be contacted by store staff separately once their units are available to claim.
Can I pre-order the iPhone Duo during the event?
Pre-orders for the iPhone Duo are not available during the Midnight Launch. They officially open on October 16, 2026, 8pm.
What if my desired device is no longer available during the event?
Customers may place an Advance Order (back order) through the Pre-Order portal if their preferred device is unavailable.
● Back orders, including freebies, may take longer to arrive than the regular lead time — approximately 4 to 6 weeks. Store staff will contact customers in case of an earlier arrival.
● Back order gift bundle will be released together with their unit
● Customers are required to sign an Acknowledgement Form confirming the back order's terms and conditions.
● Special Midnight Launch promotions (queue perks, Gasha surprise and tokes) apply only when the device is paid in full during the event.
● Back orders remain eligible for the Live Beyond Grand Raffle as long as the order is not cancelled.
How do I claim my back order?
● Store staff will contact customers once their order is ready for pickup, no earlier than October 16, 2026.
● Only the customer may claim the unit; authorized representatives are not accepted, even with an authorization letter.
● Customers are required to present their Sales Invoice and a valid government-issued ID, with matching names, for the unit to be released.
● Back-ordered units can only be claimed at the same store where the order was placed.
● For provincial stores, customers must allow additional time for fulfillment, as freebies containing lithium batteries may be subject to shipping restrictions.
What are the available payment methods?
● Cash
● Debit/credit card straight charge
● 3/6/12/24/36-month installment on applicable banks
● eGifts from GiftAway
● Home Credit
● GCash & GGives
● GoTyme
● Billease
Payment options may vary per store. Split transactions are generally not allowed, with the exception of insufficient credit limit of the primary credit card. The primary credit card will then be charged a higher amount than the secondary mode of payment. Allowable types of split payment vary per bank credit card to be used. Customers are encouraged to check with their preferred branch ahead of time.
Trade-in is available through the BoxTrade program for bonus credit towards the new device.
Trade In value will be determined upon an automated device diagnostic portal based on physical and internal conditions. Enjoy extra bonus for BPI 24/0 or Unionbank 24/0 credit card payments only.
● Select iPhones and non-Apple smartphones are accepted for trade-in.
● Your trade-in device must not be tied to any existing network service provider contract.
● The phone must not be network and IMEI blocked, reported as stolen or counterfeit.
● The phone must be unlocked from iCloud and Google accounts.
● The phone must be logged out of all accounts in the applications and browsers.
● Please ensure that your device has been backed up prior to trade-in, as a factory reset will be required after transferring your data to your new iPhone. You may opt to take advantage of iCloud free temporary memory to back up your device. Learn how here: https://support.apple.com/en-ph/104980
● The device must be able to power on. Devices that cannot be powered on are not eligible for assessment and cannot proceed with the trade-in process.
● Defective devices are accepted and price quotation would differ depending on the defects of your device.
Bring home your new device and transfer data at your own convenience. Return your old Trade-In device within 5 days via BoxTrade Later. The returned device must be in the same condition as when previously assessed. Device may undergo final assessment prior to releasing of credit card payment hold. Available exclusively at Beyond the Box.*
What warranty applies if I purchase at a discount?
Select gift bundles (freebies) carry a 7 day limited warranty. Native Union tote bags and Bellroy pouches are excluded.
Items purchased at a discount of 30% or more carry a 60-day limited warranty. Full terms are available at beyondthebox.ph/pages/warranty-policy.
No cancellation, changes or refunds due to change of mind.
When and where can I receive my iPhone 18 Pro/Pro Max?
● Units are released starting October 16, 2026, 12:01 AM
● Customers will be led to the store based on their queue numbers to receive their units
● Customers are asked to unbox and activate their device for inspection; each activated device comes with one Limited Edition Native Union Tote Bag
● Qualified customers may proceed to the Queue Perks desk to receive their queueing gift(s) and may be asked to sign a Queue Perks acknowledgment form
How do I join the iPhone 18 Pro Series and iPhone Duo Live Beyond Grand Raffle?
Purchases made during the Midnight Launch qualify customers to join the iPhone 18 Pro Series and iPhone Duo Grand Raffle. Full mechanics are available at raffle.beyondthebox.ph.
Customers must visit the raffle page after payment and upload sales invoice as proof of purchase.
Can I get a discount on accessories when I pre-order?
Customers who pre-order an iPhone 18 Pro or Pro Max unit can avail of up to 50% off selected Apple and third-party accessories, redeemable when claiming the pre-ordered unit (one discounted item per purchased unit). This offer is available for midnight launch and pre-order only.
*Stock availability may vary per store
Can I bring a companion?
Midnight Launch events are intended for purchasing customers. Companions and non-purchasing guests are not accommodated within the designated customer areas.
Can I use someone else's credit card with an authorization letter?
For security and verification purposes, the credit cardholder is required to be physically present at the time of payment. The names on the event registration, TechBites account, order card, and credit card should all match; authorization letters are not accepted as a substitute for the cardholder's presence.
Do I need a TechBites account?
Yes. All purchasing customers are required to have an active TechBites account prior to payment. Presenting the TechBites QR code at the cashier allows customers to earn exclusive double TechBites points during the event. TechBites points cannot be credited retroactively after payment is completed, so customers are encouraged to have their account registered and ready before approaching the cashier.
Is there a separate queue for PWDs and senior citizens?
There is one designated queuing line for all event participants. Priority assistance is extended to Persons with Disabilities (PWDs) and senior citizens during the payment process, in accordance with applicable regulations.
Can I sell or transfer my queue slot or wristband?
Queue slots and official queuing wristbands are strictly non-transferable. Customers are encouraged to observe the following:
● Selling, transferring, or exchanging queue slots is not permitted
● Wristbands should remain intact and securely worn throughout the event
● Damaged, altered, or tampered wristbands will not be honored
Anyone found selling or transferring a queue slot will be disqualified from the queuing incentives.
What happens if my queuing wristband gets damaged, broken, or tampered with?
Official queuing wristbands are expected to remain intact and securely worn throughout the event. Broken, altered, or tampered wristbands will not be honored. Customers among the first 100 whose wristband is found damaged or tampered with will forfeit eligibility for the exclusive queuing incentives. Customers are encouraged to take extra care of their wristbands, as these serve as official proof of queue registration and eligibility.
Can I leave the venue and return when it's time to claim my unit?
To keep the event organized and efficient, customers are asked to remain in their designated seats and pay close attention to announcements from the event team. Leaving an assigned seat or being unavailable when a queue number is called may put the corresponding slot and queuing incentives at risk of forfeiture.
For raffle participants: winners are expected to be present when their names or numbers are called. A prize not claimed within the designated claiming period will be automatically forfeited.
Once queue numbers or raffle numbers are announced and the customer is not present, the queue perks and/or raffle prizes will be forfeited in favor of Beyond the Box and/or Digital Walker.
Important event reminders
● Follow the official Beyond the Box and Digital Walker social media accounts for the latest announcements
● Queue only at officially designated areas and follow the instructions of event marshals
● Keep official wristbands intact and visible throughout the event
● Ensure registration, TechBites account, identification, and payment details are consistent
● Remain in the designated seating area and stay attentive to event announcements
● Event organizers reserve the right to refuse service to rude and unruly customers and may be asked to leave the event.
● Event organizers reserve the right to verify customer eligibility and may disqualify participants who do not follow the official event guidelines.
Got questions? Contact us:
Contact Beyond the Box, open__source by Beyond the Box, or Digital Walker stores using their listed store numbers.
For website order assistance, email i nquiry@digitalwalker.ph.